Getting your name out there can sometimes fall by the wayside when you’re busy dealing with the day-to-day activities and problem-solving that come with owning a business. As much as you’d like to, you may not have the time to sit down and come up with a strategy for marketing and promoting your business – and you may not even have the finances to put towards it right now.
We’ve put together some easy, affordable ways to promote your business while you’re on the go.
Put those emails to use
No doubt you send out countless emails every day, as well as providing paperwork for clients to sign. Although these activities are part of your daily business processes, they’re a great way to promote your business. Email signatures are an easy way to include your branding and links to your website and social platforms – you can also include any accolades your business might have won recently.
Let the paperwork do the promoting
It’s good practice to ensure that all of your documents have a letterhead present with your company’s logo and contact details. Even if they’re destined for a current client, you never know who will see them. It’s a good idea to include a branded business card with any paperwork too – this will enable clients to get in touch easily but will also give them something to pass along to others if they want to tell a friend about your services.
Out on the road
Promote your business without breaking your stride with vehicle branding. If you also use your car for personal travel, you’ll still be able to reach potential clients anywhere you go with some eye-catching design work on the side of your vehicle. It doesn’t need to be over the top, your company logo and contact details, including your website, will work wonders here.
Take it to the media
Achieved a great business milestone lately? Signed on to help a worthy cause? Writing a press release for popular media outlets about what your business is doing is a great way to gain exposure for your business. Just remember to keep it newsworthy and interesting – just because you made a great profit last year doesn’t necessarily mean the general public will want to know.
Cross-promotion is a great way to reach more people and is mutually-beneficial for both companies involved. Partner up with another business to do a bit of a promotion – for example, if you sell fitness equipment, you could partner with a supplements company and offer discounted protein powder with every purchase. As long as you’re both getting something out of it, cross-promotion is a good way to refresh your brand.
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